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Corporate Design Essentials

We changed the Progressive Alliance Corporate Design March 2017. The new Corporate Design is easy to handle. We present you some essential application possibilities and examples how to use it. Please have a closer look, handle it carefully and contact us, if you have any further questions.

 

headerbild

 

Logo Standard

 

Use the standard logo whenever possible. For example to brand conference materials such as  pens, stickers, press kits, document-folders etc. You are not allowed to combine the standard logo with any event-title or slogan. See below how to do this.

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logo-standard

 

 

Font: Source Sans Pro

 

Always use the font “Source Sans Pro”. Never use any other font type! “Source Sans Pro” from Adobe Systems Incorporated is licensed under the SIL Open Font License, Version 1.1. That means that you are allowed to use the entire font-family free of charge. You will find the Download-Link below.

 

Logo Square

 

If you get size/expanse problems, for example with small or squared surfaces, slim vertical banners or if you would like to couple the logo with event-titles or slogans use the squared Progressive Alliance Logo. See below how to combine Logo and Type correctly

 

logo-anwendung

 

 

Logo Multilingual

 

In some exceptional cases it makes sense to fall back on the multilingual version of the Progressive Alliance logo. For example at the rear wall of the press box. You are not allowed to couple the multilingual logo with any event-title or slogan.

 

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Element 33-100

 

Logo combined with event title or slogan

 

To couple the logo with any event-title or slogan, please follow this instructions. For multilingual event titles (that should be single lined only!) use three different font styles: black, bold and regular as well as three different colors. Please have a look at the diagram below.

 

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For multiple line text (that should be monolingual only!) use “Source Sans Bold”, 100% black. Please have a look at the diagram below.

 

 

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Logo white

 

Should you have to use the Progressive Alliance logo in combination with photography use the “white logo”. Images must have excellent photographic quality! Please contact us before using any unseen photographic motif.

 

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Element 26-100

 

In addition to the logo: further brand elements

 

Every single surface you have to integrate into the communication concept should be branded by the cut trapezoid shape. You are free to vary the trepezoid shape. Use three colours:

  • light blue-gray for decent materials such as writing blocks
  • blue-gray for bigger and more present materials such as roll-ups, posters or banners
  • red only for selected materials. Use red intentional and rarely. Red ist the distinguishing color

 

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cmyk: 38 | 18 | 14 | 0
cmyk: 0 | 100 | 80 | 20

 

Element 34-100

 

Dos and Dont’s

 

  • Never use pure white backgrounds. Always play with the trapezoid shape.
  • Never use ornamental or colored background elements. Always play with the trapezoid shape.

 

 

Element 37-100

 

Backgrounds

 

When designing backgrounds, for example the stage: Always use a complete trapezoid shape. Feel free to vary the trapezoid. Design it manually, it’s simple. You just need four anchor points.

  • Background color is always  cmyk: 38 | 18 | 14 | 0
  • No other colors allowed!

 

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Element 29-100

 

Element 30-100

 

Element 31-100

 

Element 32-100