We changed the Progressive Alliance Corporate Design March 2017. The new Corporate Design is easy to handle. We present you some essential application possibilities and examples how to use it. Please have a closer look, handle it carefully and contact us, if you have any further questions.
Use the standard logo whenever possible. For example to brand conference materials such as pens, stickers, press kits, document-folders etc. You are not allowed to combine the standard logo with any event-title or slogan. See below how to do this.
cmyk: 0 | 100 | 80 | 20 | ||
cmyk: 57 | 0 | 100 | 0 | ||
cmyk: 100 | 10 | 0 | 10 |
Always use the font “Source Sans Pro”. Never use any other font type! “Source Sans Pro” from Adobe Systems Incorporated is licensed under the SIL Open Font License, Version 1.1. That means that you are allowed to use the entire font-family free of charge. You will find the Download-Link below.
If you get size/expanse problems, for example with small or squared surfaces, slim vertical banners or if you would like to couple the logo with event-titles or slogans use the squared Progressive Alliance Logo. See below how to combine Logo and Type correctly
In some exceptional cases it makes sense to fall back on the multilingual version of the Progressive Alliance logo. For example at the rear wall of the press box. You are not allowed to couple the multilingual logo with any event-title or slogan.
To couple the logo with any event-title or slogan, please follow this instructions. For multilingual event titles (that should be single lined only!) use three different font styles: black, bold and regular as well as three different colors. Please have a look at the diagram below.
cmyk: 0 | 0 | 0 | 100 | ||
cmyk: 0 | 0 | 0 | 80 | ||
cmyk: 0 | 0 | 0 | 58 |
For multiple line text (that should be monolingual only!) use “Source Sans Bold”, 100% black. Please have a look at the diagram below.
Should you have to use the Progressive Alliance logo in combination with photography use the “white logo”. Images must have excellent photographic quality! Please contact us before using any unseen photographic motif.
Every single surface you have to integrate into the communication concept should be branded by the cut trapezoid shape. You are free to vary the trepezoid shape. Use three colours:
cmyk: 14 | 6 | 5 | 0 | ||
cmyk: 38 | 18 | 14 | 0 | ||
cmyk: 0 | 100 | 80 | 20 |
When designing backgrounds, for example the stage: Always use a complete trapezoid shape. Feel free to vary the trapezoid. Design it manually, it’s simple. You just need four anchor points.
cmyk: 38 | 18 | 14 | 0 |